Customers rely on you, as a tanning salon owner, and your staff to provide them with the most accurate information regarding their tanning experience. Here a just few a ideas that can help you keep your clients happy and your employees informed.
1. Never allow the client to dictate tanning exposure times and always advise new tanners on the appropriate exposure schedules.
2. Stay current on industry news and regulations.
3. Know how to handle the media and combat anti-tanning press with positive information.
4. Establish a proactive relationship with the media.
5. Have product and equipment brochures available for your customers and be able to advise them on the best products and equipment choices for their tanning needs.
6. Give your staff regular pop quizzes and samples of products so they can better explain the benefits to customers with first-hand knowledge.
Tags: tanning bed, tanning beds, tanning salons
