Born on a small Indiana farm and grown into an industry leader with international reach, ETS Tan this year reaches perhaps its most significant milestone ever.
ETS Tan celebrates 25 years of providing superior indoor tanning beds, tanning equipment and supplies, unmatched customer support and an unwavering commitment to consumers who use its products and tanning salon owners who decide to offer ETS equipment to their clients.
The humble beginnings of the world’s largest manufacturer of tanning beds, tanning equipment and supplies is interesting.
Indoor tanning was a rather new and uncharted industry when Trevor and Edna Gray were exploring new business opportunities back in 1984. From their small Indiana farm, the Grays incorporated European Tanning Systems Inc. and became a distributor of what were then called sun beds and related tanning products. What made the couple successful was their clear focus on providing highly personalized service to clients. Their business quickly grew to the point that the Grays needed to hire a staff and spread their wings from existing as a regional distributor of tanning beds to a national one.
After just four years in business, ETS relocated from its rural roots to a business park in Indianapolis where its main distribution center employed 80. Regional sales and distribution facilities were soon opened in Florida and California. Explosive growth in another four years of time then prompted another physical move for ETS to an 88,000-square-foot office and warehouse facility. Quickly, another 76,000 square feet of operating space was added and ETS joined sister companies Australian Gold, Swedish Beauty and Helios under one roof. An 8,000-square-foot showroom displayed ETS’s complete tanning bed line and products produced by its sister companies and offices housed ETS’s sales, customer service and support personnel.
Today, ETS Tan is headquartered on the south side of Indianapolis in a massive 365,000 square-foot warehouse and distribution center ideally located off Interstate 65 and just 15 minutes from the new Indianapolis International Airport, a convenience for prospective tanning salon owners considering ETS as their preferred tanning equipment supplier. A 5,000-square-foot showroom overlooks the factory’s assembly lines. ETS also has its own tanning salon, offering employees the chance to experience soothing sessions during their breaks. Australian Gold and Helios are located in a separate business park on the city’s westside.
Tags: ets tan, tanning bed, tanning beds
