Marsha Friedman, a 20-year veteran of the public relations industry and CEO of EMSI Public Relations, writes in a guest blog for Looking Fit magazine:

… “(Public relations) is not where sales are closed, but rather, it’s where sales begin. PR doesn’t directly sell your products or services because it’s not intended to sell anything. It’s intended to educate consumers about who you are and what you’re about. It alerts consumers to your expertise, your intelligence, your message and is an integral part of the consumer’s decision-making process.”