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Posts Tagged ‘ets tan’
Friday, October 8th, 2010
 MySalary.com contributing writer Dawn Dugan posted an interesting article reminding small-business owners, like tanning salon owners, how to balance the high demands of work while enjoying a satisfying personal life. Her article, “14 Steps to Achieving Work-Life Balance,” focuses on the importance of prioritizing responsibilities on both fronts to restore the balance and harmony at work and at home.
Her 14 tips:
1. Set priorities. Dugan advises you to figure out what you want your work and life priorities to be — not what they should be.
2. Keep track of your time. Take a week, she says, to chart how much time you spend on your work and personal priorities. Is one side winning? If so, adjust.
3. Take things one step at a time. When you’re working, Dugan says, work. When you’re living life, live it. Don’t try to do both at the same time.
4. Look forward to one thing every day to live life the way you desire. Leave work out of it, she says, and set some time aside to do something you want to do, like read a book, play a round of golf or get a massage.
5. Remember your private time. Spend some time alone for you, Dugan writes.
6. Analyze your personal habits and general lifestyle. Are you getting enough sleep? Do you eat lunch at your computer? Do you work an hour longer or use that hour to exercise? Evaluate what you’re doing and adjust things to help balance your work and personal life.
7. Take a vacay. Plan and then enjoy your vacations away from work each year, Dugan advises, and leave the laptop and smart phone at home.
8. Lean on someone. Everyone needs a support system. Dugan advises you to share your new work and life goals and ask for your support group to respect your new plan.
9. You might want to hire a pro. Personal coaches can help you assess your work-life balance, she says, and can chart a course for you if you need a higher level of help.
10. Exercise. Relieve your stresses, clear your mind and you’ll be more productive, Dugan advises. Get up out of your office chair and get active to help you along your journey to balance work and life.
11. Set up some walls. Don’t let your smartphone distract you from your son’s baseball game or dinnertime with the family. When work’s over, work’s over, she advises.
12. Look up to someone. Find a mentor and follow their advice to helping you create a better work-life balance.
13. Say no when you have to. Sometimes you have to turn down requests if they don’t fit into your new balanced schedule. Don’t be afraid to say no. Overwhelming youself by taking on more, Dugan says, can destroy your new plan.
14. Periodically evaluate how you’re doing. What works? What hasn’t? Devote some time at least once a month to reflect, adjust and possibly overhaul your plan to balance work and personal life, Dugan advises.
Here’s the link to Dugan’s full article on MySalary.com.
Tags: balanced life, Dawn Dugan, ETS, ets tan, indoor tanning, job advice, my salary, MySalary.com, personal life, tanning, tanning bed, tanning salon, work life, work life balance
Posted in Tanning Beds | Comments Off
Thursday, September 30th, 2010
No architect would think of constructing a building without a blueprint. Yet many tanning salon owners today are seeking new clients, introducing new services and even planning new locations without a clearly defined marketing plan.
Most companies have marketing plans, although some may be outdated and in need of revision. Your marketing plan should be comprised of small, interrelated steps that involve everything from how your signage looks and how your employees treat customers to the cleanliness of your salon and your salon’s image in your community. All these items involve marketing and all must be planned, coordinated and evaluated in an overall action-oriented and cost-effective blueprint. That blueprint is the marketing plan that outlines the path your business will follow to long-term growth.
If you do not know where to start, you may have to hire a marketing professional or team. But basically, your marketing plan can be segmented into four steps.
Define your current situation.
Situation analysis is usually the longest portion of the marketing plan. It is a statement of where your business is today and how it got there. It should include all relevant facts about the company’s history, growth, products, services, sales volume, share of market, competitive status, markets served, past advertising programs, results of marketing research studies, company capabilities, strengths and weaknesses and any other pertinent information. Marketing requires a clear understanding of what you have to offer, what you want to achieve through marketing and how you are going to communicate to your audiences.
Strategize and write the plan.
Exercise your creativity by setting meaningful goals. Vague directions result in wasted time. Ask yourself how changes will take place. Be specific so you can measure progress. Make a calendar or timetable of expected change and anticipate problems and how you will solve them. You must plan for any training that might be needed to get you or your staff ready, decide who you will target and then prepare advertising and other communication vehicles to reach those particular markets. Your plan must include a sensible time table, a realistic program budget and a back-up plan in case the market changes, the economic climate is altered or to face competition. Establish a launch date and plan backward from it.
A key factor in determining an overall marketing plan for your business is determining the image you want to project to your clients and non-clients. It is helpful to consider what the local community knows about your business, what image you want in your community and how our salon’s image has changed over the years.
Also, you must know the position of your salon against the total market. The position is basically what makes your salon unique. Do you have a clearly identified position? If so, what is it? Proper positioning can make a positive difference when it is consistent and consciously built in a way the practice is operated. Good positioning will also work well against the competition.
Implement your plan.
After you have written your plan, take some time each day to implement a part of it then visualize the end result. Assign tasks to staff members and pursue your market with consistency. Implementation means follow through at all points. Identify key referral sources and target each for new business. Incentivize new customers and existing ones for coming to you. Train new staff members to develop new business.
Evaluate your progress.
As your plan takes shape, you may notice that some of your objectives have changed. Do not lock yourself into a result you no longer want. Be open to adjusting your marketing plan to a changing market. A monitoring and evaluation step should be included to track results and make changes as needed.
Conduct weekly or monthly meetings with your staff to review projects, budgets and new business. Review milestones set in the original plan to be sure you are on track.
Some problems you may run into are lack of coordination, communication or personnel commitment to your marketing plan. These three things can be the difference between a workable plan that gets results and a meaningless effort.
It is also important that those who develop the marketing plan are determined. They must be committed to seeing that the items on your list get done well and on time. When approving the plan, they must be able to consider a full range of alternatives and have the confidence to push your salon toward these alternatives, even if it means making things more challenging for themselves or others.
A completed marketing plan is one that is well thought out, using all staff input and involves senior- and middle-level employees working together to accomplish mutually agreed-upon goals. If all this is accomplished, your marketing plan can be successful in making things happen for your tanning salon.
Tags: business development, business development ideas, commercial tanning beds, communications, customer appreciation, customer complaints, customer service, e3, ETS, ets tan, indoor tanning bed, salons, tanning bed, tanning bed lotions, tanning beds, tanning salon, tanning salons
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Friday, September 24th, 2010
Marsha Friedman, a 20-year veteran of the public relations industry and CEO of EMSI Public Relations, writes in a guest blog for Looking Fit magazine:
… “(Public relations) is not where sales are closed, but rather, it’s where sales begin. PR doesn’t directly sell your products or services because it’s not intended to sell anything. It’s intended to educate consumers about who you are and what you’re about. It alerts consumers to your expertise, your intelligence, your message and is an integral part of the consumer’s decision-making process.”
Tags: EMSI Public Relations, ETS, ets tan, Looking Fit, Looking Fit magazine, Marsha Friedman, PR, public relations, tanning bed, tanning salon
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Thursday, September 2nd, 2010
 The phone rings. It’s another one of those calls. A complaint. And, for the sake of this example, you are unsure whether it is your firm or the client at fault. How well will your staff handle this situation? Does your staff realize that these critical moments in client service can actually be a public relations gold mine, generating free, word-of-mouth advertising for your business?
Today’s business climate is characterized by stiff competition for a narrowing client base. Reacting to this business trend, smart companies are more client-focused. Giving excellent service designed to keep clients happy is now a survival issue for every organization.
Because roughly 70 percent of lost clients leave due to their perception that an employee, manager or owner is indifferent to their needs, the way someone responds to their complaints and problems is a crucial factor in determining the quality of your client service and the likelihood of return business.
Clients feel dissatisfied when they feel dismissed or discounted. It is most important to acknowledge a client’s complaint or concern immediately. A simple sentence like, “I understand your situation. Let me see if I can help,” may calm an unhappy client and allow you to gather further information in sorting things out rationally.
Confirm your understanding of the facts as the client has stated them. What matters to the client is knowing that you fully understand the situation from his or her viewpoint.
So that a client will not feel put-off, research any problem quickly. If a lengthy investigation is necessary, give the client an idea of what your process will be and when he or she will likely have a result. At a later time, check in with the client by phone or personal note to let him or her know that you’re still working toward the resolution of the problem.
More than 90 percent of departing clients slip away without making their concerns known — and they never return. So treat each complaint as a gold mine of information and a chance to prove your business is truly committed to client service. Affirm the reasonable client by saying something like, “I’m glad you told us about this. Nothing is more important to us than your satisfaction. Your feedback gives our company a chance to improve.”
The real work begins with finding acceptable alternatives. Make the client’s problem your problem. Involve the client in brainstorming potential solutions and, when you think you have a solution, ask if the client is satisfied.
In some cases, what the client wants is beyond your power or your organization’s power to deliver. In those situations, it is recommended that you state the facts firmly but tactfully. Show that you are truly sorry that you cannot fulfill the request and explain your situation in terms that the client can understand.
Despite your best efforts, some clients will not take no for an answer and will remain upset. At all costs, avoid expressing irritation. When possible, allow the client recourse to speak to someone in higher authority. End the discussion firmly but politely, expressing your sincere regret for their difficulty.
In many instances, the proof of a corporation isn’t that mistakes never happen — that’s fiction and almost everyone knows it. Good business is proven by how much the client can trust that dealings with that corporation will always be pleasant and fair. From a client viewpoint, finding such an establishment is worth talking about.
Tags: business development, business development ideas, communications, customer complaints, customer service, ETS, ets tan, indoor tanning bed, marketing, public relations, salon, salons, tanning, tanning bed, tanning salon, tanning salons, word of mouth, word of mouth marketing
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Wednesday, November 11th, 2009
 NXT plc, a provider of unique sound solutions, best known for its flat panel loudspeaker technology, is pleased to confirm the launch of a new series of state of the art NXT-equipped tanning beds from ETS, featuring the revolutionary E3 technology – energy saving, ergonomic design, and easy maintenance.
The use of NXT technology in ETS’ new E3 tanning beds is a testimony to the wide ranging application of NXT’s award-winning technologies. NXT speakers are built into the canopy, transforming it to a loudspeaker and providing a surround sound user experience while reducing the noise pollution throughout the tanning salon. Compatible with MP3, DMX, or other sound sources, the built-in NXT speakers also eliminate the need for costly and bulky sound systems, allowing for a more spacious environment. A keypad remote control is located just in front of the bed for easy access to the multiple functions of the beds, which are also equipped with illuminating ‘mood mode’ light effects that change colors and can be customized to fit the salon theme or personal preferences.
E3 tanning bed featuring built-in NXT speakers
Easy to maintain, the compact tanning beds feature wipe-clean panels, promoting a hygienic environment within the tanning bed. NXT has granted ETS Tan exclusive access to its technology and intellectual property for the tanning bed market and the E3 series product range is now available in the US, priced from $7,999.
(more…)
Tags: ets tan, tanning bed, tanning beds
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Wednesday, September 23rd, 2009
 We have some surprises in store for those who attend one of the country’s largest and longest-running tanning industry trade show events in October. But we’re keeping things secret until Smart Tan’s 2009 Indoor Tanning Industry Convention and Trade Show kicks off Oct. 9th at the Downtown Nashville Renaissance Hotel and Nashville Convention Center in Nashville, Tenn. ETS Tan will exhibit in booths 9, 131, and 600 on the convention floor throughout the trade show, which runs through Oct. 11. As always, prizes, special offers and incentives will be awarded throughout the event.
The theme of the show this year is “Smart Tan Downtown: Driving the 2010 Tanning Boom.” Smart Tan plans to roll out a massive program to expedite the coming boom in indoor tanning, a program intended to empower everyone in the tanning industry community to take part in a UV revolution. Smart Tan believes everyone in the industry – from salon employees, owners and managers to manufacturers and suppliers – can play a role in promoting the fact that tanning is natural and intended, raising the industry’s commitment to vitamin D research and awareness programs and promote the overall pro-sun message.
The conference’s keynote speaker will be Garrison Wynn of consulting firm Wynn Solutions. An experienced actor in films and a former professional stand-up comedian, he has hosted national TV specials and radio programs. As a keynote speaker, advisor and entertainer, Garrison has worked with some of the world’s most effective corporate leaders and salespeople, from multibillion-dollar manufacturers to top New York Stock Exchange wire houses. He has a background in manufacturing, entertainment, telecommunications, and financial services.
Other speakers include Dr. John Cannell of the Vitamin D Council and health education expert and independent sunlight advocate Dr. Marc Sorenson.
The full schedule of Smart Tan’s 2009 Indoor Tanning Industry Convention and Trade Show and the complete lineup of the convention’s planned programs are available on Smart Tan’s Web site.
Registration for Smart Tan’s 2009 Indoor Tanning Industry Convention and Trade Show is $99.
Tags: ets tan, smart tan, tanning bed, tanning beds
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Wednesday, September 23rd, 2009
 Walk into virtually any modern tanning salon today and you’ll find more than just tanning beds. That’s because a trend started a couple of years back. Customers started looking for more than just tanning. And salons, quick to act and appease, started offering the services their clients were asking for: sunless booths, airbrush tanning, light therapy sessions, teeth whitening and touchless massage.
tanning salons have become much more sophisticated and customer-centric as their customers have demanded more high-end services and prices they can afford. Salon owners want their customers to look and feel their best at the best prices possible. They also want to provide convenient services to meet their customers’ tight schedules. The more services someone can fit into a 20-minute time frame, the better.
ETS Tan saw this trend happening and leads the tanning industry in empowering salon owners by offering the best beauty equipment and services possible.
First, with the creation and debut of the Rejuvasun spa bed, ETS Tan delivered affordable light therapy for the face and neck areas for salon owners to provide to their customers. Today, thanks to a partnership with the international company that manufactures light therapy equipment for dermatologists use, the Rejuvasun with Omnilux gives salon owners the opportunity to offer their customers FDA-cleared, medically proven technology that reduces fine lines and wrinkles up to 74 percent, tightens loose skin, stimulates the production of collagen and gives facial and neck skin a more youthful appearance.
ETS Tan is today a nationwide distributor of two revolutionary health and beauty products, the Hydromassage and the ShineWhite Rocket.
The Hydromassage is a touchless massage system that features a traveling jet system to deliver a full-body massage in just 10 minutes. Users remain fully clothed to experience the massage, adjust the bed’s pressure ranges and utilize a touch screen to watch updates on lotion specials and other salon services. Clients can also watch videos or listen to music during their session. Sessions are extremely affordable at tanning salons compared to the prices of touch massages at high-end day spas.
And the ShineWhite Rocket is an FDA-approved teeth-whitening system that is clinically proven to dramatically whiten both upper and lower teeth in just one 20-minute session at a price much cheaper than a dentist would charge.
Before today’s economy redefined their discretionary income, people paid big bucks for beauty treatments like light therapy, massage and teeth whitening. And when tanning salons were “seasonal,” when the sun came out their customers disappeared. But shrewd salon owners have added products like ETS Tan’s Rejuvasun with Omnilux, the Hydromassage and the ShineWhite Rocket and they’re no longer experiencing an off season, which means they’re adding to their bottom line, increasing their annual income, growing and thriving.
Tags: ets tan, spa products, tanning bed, tanning beds
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Wednesday, September 23rd, 2009
Born on a small Indiana farm and grown into an industry leader with international reach, ETS Tan this year reaches perhaps its most significant milestone ever.
ETS Tan celebrates 25 years of providing superior indoor tanning beds, tanning equipment and supplies, unmatched customer support and an unwavering commitment to consumers who use its products and tanning salon owners who decide to offer ETS equipment to their clients.
The humble beginnings of the world’s largest manufacturer of tanning beds, tanning equipment and supplies is interesting.
Indoor tanning was a rather new and uncharted industry when Trevor and Edna Gray were exploring new business opportunities back in 1984. From their small Indiana farm, the Grays incorporated European Tanning Systems Inc. and became a distributor of what were then called sun beds and related tanning products. What made the couple successful was their clear focus on providing highly personalized service to clients. Their business quickly grew to the point that the Grays needed to hire a staff and spread their wings from existing as a regional distributor of tanning beds to a national one.
After just four years in business, ETS relocated from its rural roots to a business park in Indianapolis where its main distribution center employed 80. Regional sales and distribution facilities were soon opened in Florida and California. Explosive growth in another four years of time then prompted another physical move for ETS to an 88,000-square-foot office and warehouse facility. Quickly, another 76,000 square feet of operating space was added and ETS joined sister companies Australian Gold, Swedish Beauty and Helios under one roof. An 8,000-square-foot showroom displayed ETS’s complete tanning bed line and products produced by its sister companies and offices housed ETS’s sales, customer service and support personnel.
Today, ETS Tan is headquartered on the south side of Indianapolis in a massive 365,000 square-foot warehouse and distribution center ideally located off Interstate 65 and just 15 minutes from the new Indianapolis International Airport, a convenience for prospective tanning salon owners considering ETS as their preferred tanning equipment supplier. A 5,000-square-foot showroom overlooks the factory’s assembly lines. ETS also has its own tanning salon, offering employees the chance to experience soothing sessions during their breaks. Australian Gold and Helios are located in a separate business park on the city’s westside.
Tags: ets tan, tanning bed, tanning beds
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