Choosing the right tanning equipment is one of the most important decisions a tanning salon owner will make. By investing in new equipment, you can take advantage of cutting-edge features, ergonomic interiors and eye-appealing exterior designs. Consider the following when selecting new equipment:
1. Choose a vendor that offers a complete line of tanning equipment and backs it with service and tech-support. Don’t be afraid to ask questions and expect real answers.
2. Offer multiple levels of tanning. This allows you to upgrade low-pressure tanners to medium-pressure beds, and your medium-pressure tanners to high-pressure units for a minimal charge.
3. Look for equipment with varied tanning times such as 8-, 10-, 15- and 20-minute exposure schedules. This allows for a staggered customer flow and turnover in tanning rooms.
4. Consider units with appealing features and eye-catching graphics and designs to enhance their marketability.
5. Don’t undercut your profits. You can’t sell upgrades if people are used to getting something for practically nothing. Price on the merits of your equipment and the tanning experience they provide.
Today’s tanning consumer demands high-quality products that are affordably priced. They’re also very savvy and tend to ask a lot of questions before they make an educated purchase. The following are important variables in your retail success as a tanning salon owner:
1. Set a standard for quality at your salon and only purchase those products that meet this standard. Discuss your quality concept with the staff, making sure they understand what you look for in a product.
2. Carry product lines or brands that are familiar to the consumer and have good reputations. Brands are those labels that are easily recognized by the consumer and are manufactured according to the strictest of quality guidelines.
3. Ask your customers the right questions to determine what lotions or skincare products are appropriate to their skin type and what their tanning expectations are.
4. Offer a range of tanning products that will have a wide appeal with your clients, and be sure to train your staff well so they can explain the features, advantages and benefits of all your products. Pass this knowledge on to your staff because their product knowledge will help sell more as well as provide you with feedback in terms of which products are not meeting your quality standard based on client responses.
5. Be confident in the products you are selling. If you’re not, consider changing or dropping lines. If you don’t believe in and stand by what you are selling, you will never be able to increase your retail profits.
6. The closer products are to the point-of-purchase the better. Customers do not want to have to go far to find and purchase something that interests them. Displays of products placed near the point-of-purchase are beneficial because they encourage impulse spending and make it easier for your staff to soft-sell or cross-sell different products. It also makes it easier for your staff to answer questions the customer may have about products.
7. Make your reception sales-oriented. To sell lotions and other retail products, salespeople are needed. Hire customer-oriented, outgoing staff members with a sales background and educate your existing staff on how to sell.
8. Set goals and offer commissions. Sales goals should be established for the salon by month and employee. Break the goal up into weekly and daily amounts. As with any sales goal, the numbers should be reviewed in a salon staff meeting. Review how the goal was reached, why lotions sales are important to the salon, how customers benefit from the right lotion advice and how being an expert builds client confidence (resulting in increased sales) and referrals. Set your prices on the merits of your equipment and the tanning experience they provide.
On Christmas Eve, the Senate passed the latest version of its health-care reform bill, which is predicted to cost approximately $871 billion in the course of the first 10 years. The bill includes the “11th hour” addition of a 10 percent tax on indoor tanning services. The approval process took just 15 minutes, resulting in a “yes” vote of 60-39.
The House passed its $1.05 trillion version of the bill back in November. The next step is for the Senate and House versions to go to conference committee so the major differences can be reconciled. Besides the tanning tax discrepancy, there are also conflicts regarding the consequences of not participating, the costs – both overall and to the public, the level of government involvement, the funding of abortions, and coverage for illegal immigrants.
It’s estimated that the parties will work through the process in January, then sending the agreed-upon version to the president to sign in February. However, based on the conflicting views seen largely between Republicans and Democrats concerning the legislation, there’s no guarantee that the process will occur quickly or smoothly.
For information on how to make your voice heard in Washington, visit the article below; or for more information regarding the Senate bill, stop by the source links.
Over the weekend, U.S. Senate Democrats removed a proposed 5% tax on all elective cosmetic surgery, replacing it with a last-minute provision that would tax the use of tanning beds. Senate Democrats cite the reasoning for the “Tan Tax” is the increased risk of skin cancer associated with the use of indoor tanning beds.
Under the new proposal, individuals purchasing tanning services would be requires to pay the 10% Tan Tax. Over a 10-year span, this new tax is projected to produce $2.7 billion to help fund health care reform. The previously proposed elective cosmetic surgery tax, affectionately called the “Bo-Tax” was projected to contribute over twice that amount in the same 10-year span.
Allergan, the California-based maker of Botox and other firms that were to be affected by the “Bo-Tax” lobbied together to remove the proposed tax. Representative cosmetic surgeons also lobbied against the tax arguing that the tax was discriminatory, specifically against middle-class women.
In a statement released by John Overstreet, executive director of the Indoor Tanning Association said, “It is not surprising that one primarily cosmetic business is trying to throw another under the bus by transferring a tax from rich doctors and their wealthy customers to struggling small businesses,” Overstreet said. “The irony is that ultraviolet light at least has proven health benefits where botox treatments have none.”
On their website, the Indoor Tanning Association states that a well-known side effect of exposing the skin to ultraviolent (UV) light is the production of Vitamin D.
Obesity, especially teen obesity has numerous effects on physical and emotional health. Poor dietary habits, a lack of exercise and smoking all contribute to obesity. However, new findings suggest that a lack of vitamin D can also contribute to adolescent and teen obesity.
In addition, low levels of vitamin D can lead to high blood pressure and high blood sugar, which compound the health issues.
A new study by Jared Reis of Johns Hopkins Bloomberg School of Public Health said that teens in the study with the lowest vitamin D levels were more than twice as likely to have high blood pressure and high blood sugar. The teens were also four times more likely to have metabolic syndrome, defined as having three or more conditions that contribute to heart disease and diabetes – including high blood pressure, high blood sugar, big waists, and high cholesterol.
NXT plc, a provider of unique sound solutions, best known for its flat panel loudspeaker technology, is pleased to confirm the launch of a new series of state of the art NXT-equipped tanning beds from ETS, featuring the revolutionary E3 technology – energy saving, ergonomic design, and easy maintenance.
The use of NXT technology in ETS’ new E3 tanning beds is a testimony to the wide ranging application of NXT’s award-winning technologies. NXT speakers are built into the canopy, transforming it to a loudspeaker and providing a surround sound user experience while reducing the noise pollution throughout the tanning salon. Compatible with MP3, DMX, or other sound sources, the built-in NXT speakers also eliminate the need for costly and bulky sound systems, allowing for a more spacious environment. A keypad remote control is located just in front of the bed for easy access to the multiple functions of the beds, which are also equipped with illuminating ‘mood mode’ light effects that change colors and can be customized to fit the salon theme or personal preferences.
E3 tanning bed featuring built-in NXT speakers
Easy to maintain, the compact tanning beds feature wipe-clean panels, promoting a hygienic environment within the tanning bed. NXT has granted ETS Tan exclusive access to its technology and intellectual property for the tanning bed market and the E3 series product range is now available in the US, priced from $7,999.
Neither ETS, LLC nor its parent or affiliated companies operate or control, in any respect, any information, claims, representations, endorsements, recommendations, testimonials, products or services that third parties may provide on or through the website or on websites linked to by us. The inclusion of any link on this website does not, and shall not be construed, to imply any recommendation, approval, endorsement or testimonial of that third-party website by ETS, LLC. The views and opinions of authors expressed in any third-party website do not necessarily state or reflect those of ETS, LLC. Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer, or otherwise, does not necessarily constitute or imply endorsement, recommendation, or favoring by ETS, LLC.
Made from an almost all-natural (95% Paraben-free) formula, Soy Dark is refreshing and pure. The list of botanical ingredients includes camu camu fruit, aloe, honey, soy and hemp seed oil – all combined to rejuvenate the skin and boost tyrosinase and melanin.
9. Henna Sent
Henna Sent is another 95% Paraben-free bronzer that features extracts of black tea leaf, banana, henna and DHA. This almost all-natural product also includes honey, soy and hemp seed oil – all of which nourish and moisturize the skin.
8. Bronze Voyage
Bronzy Voyage is an extremely popular, entry-level natural bronzer. It has a classical tropical scent and acts as a moisturizer, tanning lotion and a bronzer. It’s like an all-in-one introduction to the world of tanning lotions.
7. Dangerously Darker
I love the way Dangerously Darker smells – it’s like a rich and full spice scent, but without smelling too musky. This unique bronzing lotion also has cooling ingredients that give you a refreshing sensation during and after your tanning session. And, like all higher-end Swedish Beauty products, it’s stacked with antioxidants, vitamins and the Swedish Beauty TanDark technology.
6. Creamy Gelato
Creamy Gelato is part of the DermaDark bronzing crème series from Australian Gold. It’s a DHA-free, natural color enhancer with a really soft melon scent. The cream contains aloe vera along with Vitamins A, B1, B2, B6, B12, C, E, Folic Acid and Niacin making it a powerful, yet still feminine bronzing cream.
5. Saint/Sinner
Saint/Sinner is a bronzing lotion designed to provide a darker color in as little as 2-4 hours and lasting for about 5-8 days. It’s also packed with antioxidants, which are known to neutralize free radicals and prevent the formation of fine lines. It’s a high-end bronzing product.
4. Accelerator
Accelerator is a basic intensifying lotion that packs a lot of punch. It’s been a bestseller for 15 years for a reason – it works. Vitamin E protects the skin while the lotion works to moisturize and nourish. In short, it’s a classic product that never fails to grace the top 10 lists.
3. Vintage Gold
Vintage Gold is like the Ferrari of tanning lotions – very high end, very luxurious and very good at what it does best, speed. Vintage Gold is packed full of antioxidants, skin-moisturizing technology and a patent-pending formula designed to extend the life of your tan.
2. Bronze Minerals
Bronze Minerals is the first mineral-based product from Australian Gold. It’s packed with 92 minerals and designed to help the skin receive UV light. The scent is a fresh, invigorating and gender-neutral Herbal Apple and one of the best in the Australian line-up.
1. Kiss Kiss Bronze Bronze
Kiss Kiss Bronze Bronze is by far one of the most exciting tanning lotions for 2009. It’s a dual-bronzing accelerator with a classic, fruity coconut scent. It’s designed to both boost your color development and really moisturize the skin.
This is a great place for anyone new to tanning to get some of their questions answered and get more familiar with the whole indoor tanning process. Check it out here.
Neither ETS, LLC nor its parent or affiliated companies operate or control, in any respect, any information, claims, representations, endorsements, recommendations, testimonials, products or services that third parties may provide on or through the website or on websites linked to by us. The inclusion of any link on this website does not, and shall not be construed, to imply any recommendation, approval, endorsement or testimonial of that third-party website by ETS, LLC. The views and opinions of authors expressed in any third-party website do not necessarily state or reflect those of ETS, LLC. Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer, or otherwise, does not necessarily constitute or imply endorsement, recommendation, or favoring by ETS, LLC.
The purveyors of sun-scare, in inexplicable blind zeal for their cause, have made some outlandish and unsupportable statements about sunshine, UV, Vitamin D and tanning. Think about this: Because sunshine is free, there is no powerful pro-sun PR lobby aggressively countering these misstatements. Think about it some more: Just imagine if a large pharmaceutical company did own the sun and was able to send you a bill for your monthly sunshine. The mass-media marketing message you got about sunshine – based on the same science that exists today – would be completely positive. The statements that follow show you that, when it comes to “sun scare” marketing is more important than science….
Neither ETS, LLC nor its parent or affiliated companies operate or control, in any respect, any information, claims, representations, endorsements, recommendations, testimonials, products or services that third parties may provide on or through the website or on websites linked to by us. The inclusion of any link on this website does not, and shall not be construed, to imply any recommendation, approval, endorsement or testimonial of that third-party website by ETS, LLC. The views and opinions of authors expressed in any third-party website do not necessarily state or reflect those of ETS, LLC. Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer, or otherwise, does not necessarily constitute or imply endorsement, recommendation, or favoring by ETS, LLC.
Choosing the right tanning equipment is one of the most important decisions a tanning salon owner will make. By investing in new equipment, you can take advantage of cutting-edge features, ergonomic interiors and eye-appealing exterior designs. Consider the following when selecting new equipment:
On Christmas Eve, the Senate passed the latest version of its health-care reform bill, which is predicted to cost approximately $871 billion in the course of the first 10 years. The bill includes the “11th hour” addition of a 10 percent tax on indoor tanning services. The approval process took just 15 minutes, resulting in a “yes” vote of 60-39.
Over the weekend, U.S. Senate Democrats removed a proposed 5% tax on all elective cosmetic surgery, replacing it with a last-minute provision that would tax the use of tanning beds. Senate Democrats cite the reasoning for the “Tan Tax” is the increased risk of skin cancer associated with the use of indoor tanning beds.
Obesity, especially teen obesity has numerous effects on physical and emotional health. Poor dietary habits, a lack of exercise and smoking all contribute to obesity. However, new findings suggest that a lack of vitamin D can also contribute to adolescent and teen obesity.
NXT plc, a provider of unique sound solutions, best known for its flat panel loudspeaker technology, is pleased to confirm the launch of a new series of state of the art NXT-equipped tanning beds from ETS, featuring the revolutionary E3 technology – energy saving, ergonomic design, and easy maintenance.
Made from an almost all-natural (95% Paraben-free) formula, Soy Dark is refreshing and pure. The list of botanical ingredients includes camu camu fruit, aloe, honey, soy and hemp seed oil – all combined to rejuvenate the skin and boost 
6. Creamy Gelato
This is a great place for anyone new to tanning to get some of their questions answered and get more familiar with the whole indoor tanning process. Check it out 
