Choosing the right tanning equipment is one of the most important decisions a tanning salon owner will make. By investing in new equipment, you can take advantage of cutting-edge features, ergonomic interiors and eye-appealing exterior designs. Consider the following when selecting new equipment:

1. Choose a vendor that offers a complete line of tanning equipment and backs it with service and tech-support. Don’t be afraid to ask questions and expect real answers.

2. Offer multiple levels of tanning. This allows you to upgrade low-pressure tanners to medium-pressure beds, and your medium-pressure tanners to high-pressure units for a minimal charge.

3. Look for equipment with varied tanning times such as 8-, 10-, 15- and 20-minute exposure schedules. This allows for a staggered customer flow and turnover in tanning rooms.

4. Consider units with appealing features and eye-catching graphics and designs to enhance their marketability.

5. Don’t undercut your profits. You can’t sell upgrades if people are used to getting something for practically nothing. Price on the merits of your equipment and the tanning experience they provide.